The arched bottom of the text, possibly an influence derived from the round film reel of the previous logo, paid an additional flavour to its characteristics (“The Evolution of the Netflix Logo”). It was eyecatching and full of bold characteristics: A clear, white, long and narrow typeface framed with black casting shadows laid on top of the notable red background. Unlike the first one, the second logo did perform quite a successful remark. The logo only lasted three years until the replacement came in in 2000. Although it does manifest an aspect of what the business offers, it was not enough. The very first logo Netflix had was a very generic black text in a serif font with a spiral, representing a celluloid film, dividing the words “net” and “flix.” It has a poor representation of the company as it is hard to recognize Netflix’s identity without recognizing the film reel. It all started in 1997 when Reed Hastings and Marc Randolph got together to build a DVD rental business. Netflix, a subscription-based streaming platform with over 150 million worldwide users, has distinctive logo history over the recent twenty-two years.
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